Self-help Entrepreneur Book with 60 Mentors 自助图书企业家与60导师
How The Secrets Of These Highly Successful Men And Women Can Transform YOU From An Ordinary To An EXTRAORDINARY, Successful Entrepreneur — I Know It Will Because Millions Of People Have Learned From Them如何对这些秘密非常成功的男人和女人可以把你从一个普通的一个非凡的，成功的企业家-我知道这将是数以百万计的人从他们的经验教训
Author: Suzan Fiskin 作者：苏珊Fiskin
Article source: http://www.articlebin.com/ . 文章来源： http://www.articlebin.com/ 。 Used with author's permission. 用作者的许可。 Does the idea of running your own business sound exciting?的想法是否运行你自己的事令人兴奋的声音？ Do you have a business up and running and want to take it to the next level?你有业务启动和运行，并希望它带到一个新的水平？ After coaching hundreds of entrepreneurs at various stages of their evolution, I've found that the answers to these 5 questions can make or break any endeavor.经过教练数百名企业家在不同阶段的演变，我发现回答这些5个问题，或能打破任何努力。 Of course there are lots of other areas that must be addressed, however these will get you moving in the right direction quickly.当然有很多其他领域，必须加以处理，但是这将让你朝着正确的方向发展迅速。 Shhh, don't tell anyone. Shhh ，不要告诉任何人。 Once you have these answers, you've created a basic and relatively painless (dare I say it?) Down and Dirty Business Plan™.一旦你这些答案，你已经建立了一个基本的和相对无痛的（我敢说吗？ ） Down和肮脏的商业计划™ 。 Are you ready?你准备好了吗？ Go for it!去了！ 1. 1 。 What problem do you solve?什么问题你解决？ You MUST begin here.您必须首先在这里。 If you don't know what problem you solve, you don't have a snowball's chance.如果您不知道哪些问题您解决，您还没有雪球的机会。 What real need do your potential customers/clients have that isn't be fully addressed yet?什么真正需要做您的潜在客户/客户已经是不可能完全解决了吗？ Where's their pain?如果他们的痛苦？ 2. 2 。 For whom do you solve it?为谁你解决这个问题？ or What is your niche?或者你对此有何利基？ In today's economy, the best (many say the only) way to market your goods or services is to be very specific about targeting your potential customers.在今天的经济，最好的（很多人说是唯一）的方式向市场的货物或服务是非常具体的目标潜在客户。 You can locate them, they can find you, and others can refer to you.你可以找到他们，他们可以找到你，以及其他可以参照你。 This is scary for most entrepreneurs because it means saying "No" to some people.这是最可怕的企业家，因为这意味着说“不”的一些人。 Let it go.让我们去。 It works!它的作品！ 3. 3 。 Who's your competition?谁是你的竞争？ It's time to become a stealth researcher.现在是时候成为一个隐形研究员。 Who else is doing anything like what you're doing?还有谁正在做什么像什么你做什么？ What's their niche?什么是他们的利基？ How do they market?他们如何市场？ What do they charge?他们怎么收费？ How long have they been in business?有多久了，他们一直在企业？ How are they unique?他们如何独特？ 4. 4 。 How will you market your business?您将如何市场您的公司吗？ Study your competition.研究您的竞争。 What's working for them?什么工作呢？ Model their success.他们的成功示范。 Improve it.改善。 Think outside the box.想想外面的框。 Where does your niche hang out?如果你的利基挂出？ Will you network, place ads in local papers, or do some PR?将你的网络，放置广告在当地报纸，或做一些公关？ How about using Google pay per clicks?如何使用谷歌付费点击次数吗？ 5. 5 。 Why you?为什么你吗？ Why will your potential customers go to you instead of the competition?为什么您的潜在客户去给你，而不是竞争？ What makes you uniquely qualified to solve their problem(s)?什么使你独特的资格，以解决他们的问题（星期日） ？ Is there a specific solution you have that they don't?是否有一个具体的解决办法你，他们不？ Can you be more cost effective and/or efficient?你能更具成本效益和/或效率？ Is your service unparalleled?是您无与伦比的服务？ If you don't know why they'd choose you, your market won't know why either!如果你不知道他们为什么会选择你，你的市场将不知道为什么不是！ So there you have it - your Down and Dirty Business Plan™.所以你有它-您D own和肮脏的商业计划™ 。 Feel free to revisit your answers and tweak them as you take in new information and experiences.随时重温您的答案，并调整它们作为你在新的信息和经验。 Take care of business and remember to have fun!照顾业务，并记住了乐趣！ Suz黄嗣 Since 1992, Suzan Fiskin has loved being a Master Coach for ADD-ish entrepreneurs (and most entrepreneurs are ADD-ish!) as well as a motivational speaker http://www.motivationalspeaker.com She served on the Boards of the Forum of Women Entrepreneurs, Association of Women in Technology and the Professional Coaches and Mentors Association.自1992年以来，苏珊Fiskin已经爱上硕士教练的地址杂交企业家（和大多数企业家地址杂交！ ） ，以及动机一位http://www.motivationalspeaker.com她担任议会论坛女企业家协会，妇女在技术和专业教练和导师协会。 She has a free online assessment, bi-weekly teleconference calls and a number of other resources for ADD-ish entrepreneurs on her website http://www.ADD-ish.com她有一个免费的在线评估，每两周举行一次电话会议要求和其他一些资源的地址，英语企业家在她的网站http://www.ADD-ish.com
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