Google Profits.
How to Make Massive Profits Combining the Power of Google and Clickbank.
Author: Adam McFarland
Book Review - Net Entrepreneurs Only
Everyone loves to read other peoples success stories. It
provides us with evidence that amazing things do happen to
normal people. By learning what they did to succeed we come
one step closer to success ourselves. Such is the case with
the ten stories told in Net Entrepreneurs Only – 10
Entrepreneurs Tell the Stories of their Success by Gregory
K. Ericksen and Ernst & Young. Ericksen interviewed ten of the most successful
entrepreneurs at the turn of the century and presents their
stories with a unique but effective use of lengthy quotes
from the entrepreneurs. The quotes leave you with a feeling
of having actually interviewed the entrepreneur yourself
rather than reading a story about them. Each story is about
20 pages long but reads more like 10 pages because of the
big print and free flowing pace. The 10 entrepreneurs chronicled in the book are Jay S.
Walker (priceline.com), Mike McNulty and Mike Hagan
(VerticalNet), Christina Jones (pcOrder), William Porter
and Christos Cotsakos (E*Trade), Gregory K. Jones (uBid),
Russell Horowitz (Go2Net), Ken Pasterna (Knight/Trimark),
William Schrader (PSINet), Pierre Omidyar (eBay), and Mark
Cuban and Todd Wagner (broadcast.com). Each entrepreneur has a unique story of how and why they
saw the internet as a viable place to start a business, and
each had a different way of getting there, but after
reading all ten stories you can see some common threads
between these extremely successful net entrepreneurs.
Although this book was written at a time when internet
business success was substantially easier (the book was
published in 2000), many of the core competencies that
these entrepreneurs possess can be applied in any era to
any industry. Each is extremely passionate about what they do to the
point that they inspire others around them to have the same
passion. Each is not afraid to take a risk, regardless of
whether or not other people disagree with it. Along with
that, each knows that failure is inevitable when taking
risks and understands that future success depends on the
ability to learn from failure and move on. Another interesting thing that was mentioned in three of
the ten stories is the fear of being blindsided by an
opponent that they can’t see coming. They all talk about
the proverbial kid in his basement or garage that comes up
with the technology that puts them out of business. When
talking about Mark Cuban, Todd Wagner said: “I know Mark worries, among other things, about the
proverbial 12-year-old in the garage [coming up with
technological breakthroughs] and us being blindsided.” This commonality is particularly interesting, and I
suspect it comes from the fact that many of these
entrepreneurs WERE THAT KID and they fear the second coming
of themselves more than anything else. They probably fear
that this “kid” will have the same passion and
determination that they once had, and that, more than
anything else scares them. If I had read this book when it was written I would
certainly have recommended it to any young entrepreneur.
However, years later I recommend it EVEN MORE. I think that
it’s a must read for anyone looking to go into business or
currently in business. The thing that you can do now that you couldn’t do when
the book was written is find out what’s happened to these
entrepreneurs and their companies in the time that has
passed since the book’s publication. One of the biggest
joys of reading this book was trying to guess whether or
not these companies still existed and whether or not the
same entrepreneur was still running them. Knowing that there was the dot-com boom and subsequent
crash around that time, I figured there was less than a
50/50 chance that these businesses were still around. I’m
not going to ruin the individual surprises, but there was a
fairly vast array of directions that these companies and
entrepreneurs went after the dot-com crash. Some of the entrepreneurs we’ve all heard of (Mark Cuban),
and some of the companies we know still exist and are very
successful (eBay), but many the average reader won’t be
familiar with. Doing the research to find out where they
are today adds an extra dimension to the book that a reader
wouldn’t have experienced if they read it when it came out. Net Entrepreneurs Only – 10 Entrepreneurs Tell the Stories
of their Success by Gregory K. Ericksen and Ernst & Young
is an extremely interesting for anyone who enjoys a good
success story. However, it’s truly inspiring if you are
that entrepreneur who strives come up with the next
innovating breakthrough that puts one of these ten
entrepreneurs out of business. About the Author : Adam McFarland owns the SportsLizard.com Network. You can
read Adam's blog about being a young internet entrepreneur
by going to http://www.sportslizard.com/blog/
This article is distributed by: www.iSnare.com
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